As a part of an extensive process, Wacker Neuson has defined its brand positioning. "Wacker Neuson – all it takes" is the value proposition that Wacker Neuson gives its customers. In addition to the comprehensive product and service portfolio, the slogan stands for reliable solutions, which Wacker Neuson offers its customers, for a strong partner and a solid experienced brand.
“Strong brands create trust,” says Cem Peksaglam, CEO of Wacker Neuson SE. “With the message 'Wacker Neuson – all it takes', we would like to convey to our customers a holistic promise: Our findings from market analyses, customer and employee surveys as well as competitor analyses have led to the redefinition of our brand identity. Our goal is to distinguish ourselves from the competition, give our customers a specific value proposition that stands for our brand and that is lived by every Wacker Neuson employee and sales partners. Ultimately, we are only successful when our customers are.”
Stefanie Wieland, Head of Corporate Marketing, says: “It is our declared goal to further strengthen and expand the relatively young brand, and therefore to make Wacker Neuson synonymous with reliability and innovative capacity – around the globe.”
The brand identity of Wacker Neuson therefore consist of values that were determined as relevant and differentiating customer needs: Reliability is the brand core of Wacker Neuson. This means that the company reflects this value both in its offering, in the partnership with employees, customers and dealers, but also in its procedures.
More information can be found at www.wackerneuson.com/all-it-takes